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He also submitted a vertical shot, which was available at the same time. Since it was not pertinent to the wine-country book, O'Rear made it available through Westlight (transferred to Corbis after its acquisition) as a stock photo, available for use by any interested party willing to pay an appropriate licensing fee. According to O'Rear, the image was not digitally enhanced or manipulated in any way. He took four shots and got back into his truck. "Everything was changing so quickly at that time." "I think that if I had shot it with 35 mm, it would not have nearly the same effect." While he was setting up his camera, he said it was possible that the clouds in the picture came in. "It made the difference and, I think, helped the Bliss photograph stand out even more," he said. O'Rear credits that combination of camera and film for the success of the image. To take the photo, O'Rear used a Mamiya RZ67 medium-format camera on a tripod, choosing Fujifilm's Velvia, a film often used among nature photographers and known to saturate some colors. He stopped near the Napa– Sonoma county line (approximately at 38.2494400, -122.4099124 ) and pulled off the road. "There it was! My God, the grass is perfect! It's green! The sun is out there's some clouds," he remembered thinking.
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ĭriving along the Sonoma Highway ( California State Route 12 and 121) he saw the hill, free of the vineyards that normally covered the area they had been pulled out a few years earlier following a phylloxera infestation. He was particularly alert for a photo opportunity that day, since a storm had just passed over and other recent winter rains had left the area especially green. He was working with Irwin on a book about the wine country.
Helena, California, in the Napa Valley north of San Francisco, to visit his girlfriend, Daphne Irwin (whom he later married), in the city, as he did every Friday afternoon. In January 1996, former National Geographic photographer O'Rear was on his way from his home in St.
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Microsoft chose the image because "it illustrates the experiences Microsoft strives to provide customers (freedom, possibility, calmness, warmth, etc.)." ĭue to the market success of Windows XP, over the next decade it was claimed to be the most viewed photograph in the world during that time. The image also became part of Microsoft's $200 million "Yes You Can" advertising campaign to promote their software, and has been the subject of many parodies. The image would eventually be chosen as the default wallpaper, resulting in the company acquiring the image and renaming it to Bliss. Two years following the acquisition, Microsoft's design team selected images to be used as wallpapers in Windows XP. Westlight was bought by Corbis in 1998, who digitized its best selling images.
He sold it to Westlight for use as a stock photo titled Bucolic Green Hills.
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While it was widely believed later that the image was manipulated or even created with software such as Adobe Photoshop, O'Rear says it never was. Overview įormer National Geographic photographer Charles O'Rear, a resident of the nearby Napa Valley, took the photo on film with a medium-format Mamiya RZ67 camera while on his way to visit his girlfriend in 1996. It is estimated that billions of people have seen the picture, possibly making it the most viewed photograph in history. Charles O'Rear took the photo in January 1996 and Microsoft bought the rights in 2000. It is a virtually unedited photograph of a green hill and blue sky with white clouds in the Los Carneros American Viticultural Area of California's Wine Country.
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